I’ve noticed, over the years, that a majority of the world’s most successful brands don’t yell and scream about their virtues and consumer benefits.
Instead, they have a conversation with their customer, one-on-one, with sincerity and often a smile in their tone.
Sweat the details. Some people may recognize the effort and work, many others won’t.
That’s okay, in your heart you know that you did the right thing and that’s satisfaction enough.
Be the person who wears red in a crowd of black. This is relevant to the work you do and also in your own personal style.
I wear round glasses, they’re part of my personal brand and I’m recognized by them. Hopefully, people also know me for my work and accomplishments.
Generally speaking, everything old is new again. Case in point; Marshall McLuhan predicted the personal computer, world wide web and AI way back in the early 1960’s. Enough said.
Most people treat you with respect and fairness, some not so much. If you have integrity and treat people fairly and honestly you get to sleep with a clear conscience.
Don’t be fearful. Embrace the future, whatever that is, and dance like everyone’s watching.
This not only applies to what I do but to every field of endeavour.
Great ideas can come from anyone, anywhere. Keep your eyes open, listen and learn.
The first person you have to please is yourself.
Clients have a built in radar that can recognize a half hearted, off strategy effort the moment you start your presentation. Go all in and believe in what you’re selling.
24/7/365. The moment you stop thinking you might as well go home.
Look after the people you love. Family, friends, co-workers, and clients who treat you well.