Vita On The Lake
Our second branding and marketing assignment for Mattamy Homes in Toronto is a major two tower condominium community on the city’s western waterfront. For this project we wanted to extol the virtues of living on the lake. The development is located opposite a park, next to a waterfront trail, near to a marina and minutes to downtown. One logo just wouldn’t do so we told the brand story with a series of related brand identities that are used in various marketing applications. Because all of these site attributes primarily reflect easy living we authored the positioning line, “Life Uncomplicated.” The identities and positioning are reflected throughout the program in print and online, brochure, signage and in the presentation centre.