When Fram+Slokker decided to launch their third building in Calgary’s East Village, an exciting mixed-use master-planned community revitalizing an entire section of the city, they came to L.A. Inc. to create a fresh and unique brand. Fram+Slokker allowed us to push the envelope and develop a campaign that was one part hipster, one part urban, and pure fun. The marketing materials juxtaposed black and white halftone lifestyle shots with bold hits of neon yellow and orange, a look that carried through both printed collateral and online advertising.

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