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Thompson Residences

In 2011, Thompson Hotels, a collection of luxury hotels in New York, Los Angeles, Washington DC and Chicago, opened their first outpost in Toronto, Canada in a combined hotel-condo project with Freed Developments. After unprecedented demand for the residential units, Freed responded with a second, condo-only, building, fully serviced by the neighbourhing Thompson Hotel. Thompson Residences positions residents to enjoy the King West lifestyle to its fullest potential, with VIP access to Thompson Toronto bar and restaurants, a rooftop infinity-edge pool and full hotel services. The theme of “Hotel Inspired Living” was conveyed across a multi-media campaign that included brochure, print and online ads, site signage, presentation centre and website.

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