At the foot of Casa Loma, on Madison Avenue, Burnac Developments is building a stunning art deco condominium with a contemporary twist. To market these 159 exclusive residences, we developed a brand and campaign that was a study in contrast and juxtaposition. Heritage architecture, set beside modern structures. Casual neighbourhood colour, combined with elegant luxury. South Hill was all about making the connection – to new ideas, new design, a new life.