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NAVIGATION

Seventy 5 Portland

Seventy 5 Portland was our first time working with world-renowned designer and rebellious spirit, Philippe Starck. Drawing from Starck’s fantastical touch on the interiors, as well as the contemporary vision of Core Architects for the exterior, we designed a brand and campaign that proudly rose to meet the level of extraordinary imagination from this visionary team. Everything was driven by Starck’s reputation as an unconventional creator. The design maestro was literally turned upside down in advertisements and in the brochure. Other elements within the quirky campaign included the logo, website, site signage and presentation centre (a visitor favourite).

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