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Plaza Club City Apartments

If you’re going to Kansas City, as the song says “you’ll find some crazy little women there.” You’ll also probably visit Country Club Plaza, one of the city’s coolest neighbourhoods, and the location of Plaza Club City Apartments. When Village Green, a long time L.A. Inc. client, acquired and revitalized two historic buildings they called upon us to create a new name, brand and marketing materials for these iconic buildings. Capitalizing on the area’s unique attributes, we created a visual identity that “said it all.” “You might take a plane, you might take a train, but if you have to walk you’re going to get there all the same time.” The final result, a program that resulted in unprecedented rents and occupancy levels.

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