This ten tower, multi-phase mixed-use development will dramatically change the skyline of Mississauga, Canada's 4th. largest city. The brand identity had to be equally bold and dramatic. The multi-coloured identity was designed to represent the city's cultural and demographic diversity and, quite frankly, stand out among the crowd of competitive projects. A 24ft. high back-lit sign marks the location of the presentation centre and both traditional and on-line media executions were created that focused on the market's diversity. The presentation centre, currently under construction, is scheduled to open in early 2017.