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Five

Five, Condos at 5 St. Joseph, is an edgy urban development in the heart of downtown Toronto, near Yonge and Wellesley. Amid a sea of competitors trying to reach for a connection to a luxury shopping district, north of the site, Five stood out by focusing attention directly on the street scene at ground level. The edgy, graffiti-style campaign is a reflection of the young urban culture that defines the neighbourhood. In addition to a top-shelf advertising schedule, the Five campaign included a brochure, presentation centre, logo, direct mail, site signage and website.

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