When two experienced executives from the construction industry teamed up to start a new construction management company, they tasked us to come up with the brand and visual identity. They wanted something that was simple and approachable, but still a brand that clients could trust to manage multi-million dollar construction projects. The solution was an approachable, yet professional identity, rendered in cool grey and bright orange - a modern take on the traditional orange construction colour. The logo features a friendly human icon in place of the “i”, personalizing the brand and calling attention to Caliber’s core philosophy – putting people at the centre of their business.

“Your team at L.A. Inc. provided a fresh and professional approach that has enhanced our
position in a highly competitive industry and gave our company the edge required to succeed.”
Colin Kelleher / Partner ~ Calibre Structures, Toronto
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