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Ann Arbor City Apartments

In the bustling university town of Ann Arbor, Michigan, Village Green built a modern apartment building of masonry and metal, catering to the neighbourhood’s community of professors, graduate students, doctors, and young professionals. To address this diverse audience, the campaign focused on six fictional characters, representing a wide variety of ages, genders, and lifestyles. Completed “questionnaires” from these characters, provided background for readers, and elements to which they could relate, demonstrating that if AACA is a good fit for the character, it would be a good fit for them as well.

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