Once the epitome of sophistication and 1960’s chic, 800 Tower’s glamour had faded like a forgotten rose until it was acquired by Village Green, one of our long time clients. Village Green set about retrofitting the landmark building to its former glory. The positioning line we authored, “The glamour is back”. Iconic chrome hood and side ornamentation of famous 1960’s and 1970’s American automobiles inspired the branding and captured the imagination of Louisville residents. Today 800 Tower City Apartments once again stands proud in the city skyline.