277 Davenport presented an opportunity for buyers with an appreciation for exceptional architecture and design, to purchase one of 10 unique residences at Avenue Road and Davenport. These are not your typical luxury condominiums. They are contemporary, edgy and irreverent, and they needed a brand and campaign that reflected that attitude. Typefaces were mixed. Graphics were big and bold. Textures were called out. Keylines were applied. And in the end, 277 was embraced by an audience who wanted to stand out from the crowd, and define luxury on their own terms.